Chartbeat released a mind-blowing analytic on headline effectiveness. Only 38% inspire quality clicks. Quality clicks mean 15 or more seconds of engagement with the content. Whether you spend hours or days with strategy, content development and writing, the intent is targeted audience engagement; preferably the right targeted audience engagement. Maybe you want to increase blog commentary 25%; convert 10 white paper downloads to sales leads; or score 3 new business accounts from… Read More

Thanks for visiting, kateschannel. I created it in 2011 to share thoughts and scenes from parenting and living in Metro Detroit. Today, I am transforming it to provide Copywriting, content development and marketing successes with global, corporate, small business, K-12, local government, non-profit and media organizations Peer writers and marketing communication pros a virtual community to discuss content strategy, development, management and measurement. As kateschannel evolves, you can expect access to my… Read More

I searched the world over for missing Entry #5. It was here — at the tips of my fingers — Monday, September 16. But, then it slipped through my grasp. As I went through the week, I looked. But, prepping kids for school, household responsibilities, social time with girlfriends, and after-school commitments compromised my focus. Today — Monday, September 23 — will be different. Related articles Six Sentence Monday: Entry 1 (kateschannel.wordpress.com)… Read More

Good Morning! Do you know moments like this? It’s been months since writing a blog post. Writing a random thought or word about life is due. Heck. But, since it’s been so long; writing this post is almost awkward. It’s a similar feeling I have when finally making the decision to get in touch with a close family member or friend I have put off calling. So, instead of discussing my multitude of excuses for not… Read More

For two weeks I have battled a case of winter snark. Despite an appearance of happiness, peace and goodwill my inner voice continues to have more snark as the winter days linger on. Last night, the snark would not shut up. I was trying to fall asleep. It kept listing one complaint after another. Finally, I demanded silence. While I am not anywhere close to being snark-free, I stopped living in denial… Read More

Love the posts from Limebird Writers. They are always relevant and make me think about how to improve my writing. This one is about character development. Don’t Go So Easy On Them.

Time is never time at all You can never ever leave without leaving a piece of youth And our lives are forever changed We will never be the same The more you change the less you feel Believe, believe in me, believe That life can change, that you’re not stuck in vain We’re not the same, we’re different tonight Tonight, so bright Tonight — Billy Corgan, Smashing Pumpkins One selection from many… Read More

Purple Haze was in my brain, lately things don’t seem the same, actin’ funny but I don’t know why ‘scuse me while I kiss the sky. — Jimi Hendrix I don’t know about you. But, for me, summer just wouldn’t sound the same without listening to legendary guitar riffs from Jimi Hendrix. His lyrics and melodies always make it easier to wait for some delicious ribs to smoke up all hot and… Read More

Since Mama’s Empty Nest takes the top slot with her Wordless Wednesday posts, I figured I would take a stab at a One-Word Wednesday series. Jamie Taylor, a long-time college friend and extraordinary photojournalist inspired the idea on Facebook this morning. He challenged all of his peeps to describe their Wednesday is just one word. So, here is mine … chaotic.

You have to believe we are magic Nothin’ can stand in our way You have to believe we are magic Don’t let your aim ever stray And if all your hopes survive Your destiny will arrive I’ll bring all your dreams alive For you — John Farr, performed by Olivia Newton John, Xanadu After romancing two glasses of Pinot Grigio Campanile and my husband at Mitchell’s Fish Market Saturday evening, I revisited what… Read More