Kate Parish

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Chartbeat released a mind-blowing analytic on headline effectiveness. Only 38% inspire quality clicks. Quality clicks mean 15 or more seconds of engagement with the content. Whether you spend hours or days with strategy, content development and writing, the intent is targeted audience engagement; preferably the right targeted audience engagement. Maybe you want to increase blog commentary 25%; convert 10 white paper downloads to sales leads; or score 3 new business accounts from… Read More

Ideas, words, sentences, action and imagery all come from a mix of sources. Whether I am creating for professional or personal accomplishment, influences inside my head connect with what I see, hear, read, watch, feel and experience. What about you? As you may conclude — from the title of my post — music is a key motivator; especially today. Credit goes to the Doors and other artists who push me to take… Read More

Impress upon me your image, your words, your intelligence, your sense of humor, your touch, your lips, your love. I believe people come into our lives for a purpose. Sometimes that purpose is for a lifetime, a single-serving encounter, or a mere flash to our senses. On Saturday, after completing a Zumba workout at my local dance studio, a classmate and I decided to cool off with a two-mile walk on the Clinton-Macomb trail. Access… Read More