Kate Parish

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Chartbeat released a mind-blowing analytic on headline effectiveness. Only 38% inspire quality clicks. Quality clicks mean 15 or more seconds of engagement with the content. Whether you spend hours or days with strategy, content development and writing, the intent is targeted audience engagement; preferably the right targeted audience engagement. Maybe you want to increase blog commentary 25%; convert 10 white paper downloads to sales leads; or score 3 new business accounts from… Read More

Thanks for visiting, kateschannel. I created it in 2011 to share thoughts and scenes from parenting and living in Metro Detroit. Today, I am transforming it to provide Copywriting, content development and marketing successes with global, corporate, small business, K-12, local government, non-profit and media organizations Peer writers and marketing communication pros a virtual community to discuss content strategy, development, management and measurement. As kateschannel evolves, you can expect access to my… Read More