Kate Parish

Archives

Chartbeat released a mind-blowing analytic on headline effectiveness. Only 38% inspire quality clicks. Quality clicks mean 15 or more seconds of engagement with the content. Whether you spend hours or days with strategy, content development and writing, the intent is targeted audience engagement; preferably the right targeted audience engagement. Maybe you want to increase blog commentary 25%; convert 10 white paper downloads to sales leads; or score 3 new business accounts from… Read More